Virtual World Growth Explosion
Posted in Attention, E-Commerce, Future Shock, Second Life, Twitter, Virtual Markets, Virtual Reality, Virtual Worlds by wayne.porter on June 17th, 2008 I hate to regurgitate stuff, but I will, especially when I think it is not completely accurate.
Virtual Worlds Projected to Mushroom to Nearly One Billion Users
$8 Billion Market Value Projected for User ServicesAnalytics today released its forecast of virtual world adoption, which shows that over the next ten years some 22 percent of global broadband users will have registered for one or more virtual worlds resulting in a market approaching one billion registrants and an eight billion dollar services opportunity. The study, “Market Forecasts for Virtual World Experiences,” projects a diversified global market with services targeted at children, teens and adults across a wide range of applications…
“Despite a multitude of challenges, virtual worlds present a unique marketing opportunity to target a highly sought demographic, and virtual worlds should be part of a company’s marketing portfolio,” according to Harvey Cohen, President of Strategy Analytics
I partially disagree with the “unique marketing opportunity” as that is only part of the equasion. As someone who spends quite a bit of time studying “virtual worlds” I think the bigger bets are on collaboration, eroding work place silos, training, fast prototyping and business interactions. Bank on it- other countries are.
To put it bluntly…in 2008 they are already building Teddy Bears that can interface with Twitter. The day will come (probably with the teraflop) when Virtual Worlds or 3D browsing simply dust away the web as you know it. Virtual worlds should be a part of your WORKSPACE portfolio- then worry about marketing.
A Conversation From the Future?
What was HTTP dad? Is it it an illness?
It was before your time son.
Is this about the people who thought you were a bit daft for talking about Virtual Worlds in 2006?
You got it son. Might have been the same ones that called me a retard back in 1996 when I tried to explain to them how important Internet marketing and presence would be.
Sure Dad. Can we get back and go digital fishing on our pixelated yacht?
You got it son. I love this Minority Report Interface…
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[...] I said earlier about virtual world growth. I partially disagree with the “unique marketing opportunity” as that is only part of the [...]