How Social Media Can Work

Posted in Attention, Blogging, P2P, Skype, Social Networks, Twitter, VoIP Fanatics, Web 2.0 by wayne.porter on June 17th, 2008

How “Social Media” Can Work

I have blogged quite extensively on Twitter since January of 2007. I have tried to reduce a “social media interaction” using Twitter down to basic essentials and simple analysis. This is how “one-to-one” communication can work with the Net helping those with shared interests, no matter how strange- connect.

Process:

  • I visit Blair Warren’s about page which sports diverse interests like mythology,  marketing and cult leaders. This mix is too good not to at least skim. Diversity and niche attract my interest.
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  •  His odd collection of interests and succinct posts, lined with his own brand of “crooked wisdom”, persuade me to add his Feed to my Reader.
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  • We started Tweeting on the strangeness of Aleister Crowley- which is hardly normal marketing banter, but as he points out to me- reading about Crowley is far more entertaining than any of the craziness the guy ever wrote. Our interest in a very odd subset of information is shared.
  •  

  • I send Blair a direct tweet on an idea to monetize his work based on his strengths and my own skill sets.
  •  

  • Blair direct tweets back his telephone number- call when you are able. I use Skype (VOIP) to dial his number.
  •  

  • We end up talking for two hours on a myriad of subjects- exchanging ideas and insights and we both agree we are more interested in “who” reads what we write as opposed to “how many”. I believe fair value was exchanged on both of our sides as we shared “insights”. It certainly was useful for me and had real world “worth”. ROI.
  • Analysis:

    If Blair had not had a blog, and had not been using Twitter (ditto for me) we would have never met, nor exchanged insights- which are critical and hard to come by. The opportunity to pick up the phone or Skype and create a more meaningful interaction simply could not have happened. Of course Blair did take the initiative and I am not sure what stimulated this. His “about me” page and tight quips helped me qualify why I might want to read further and spend my time- which is valuable. In this case our shared eclectic interests in persuasion, among other things, helped form a bridge.

    Conclusion:

    While I primarily blog on this site for my own interests (have fun) and “to think out loud” I really need to work on reducing my thoughts and words into more manageable chunks- even if I am pranking someone say- Scoble.

    I don’t deliberately try to write in such a sprawling fashion, or talk over anyone’s head. It is a matter of Appalachian dialect and flat-out poor writing habits combined with an avid reader’s vocabulary. I tend to write exactly how I talk. This tells me my speaking can be greatly improved too. Probably by shutting up a bit more or soliciting more feedback.

    I also tend to write “stream-of-consciousness style” and jump from A to Z all the while assuming the reader is well versed in security or e-commerce or virtual worlds, or whatever area I am exploring. I tend to explore wide and diverse areas and I do it fast. Just like I read.

    That doesn’t mean I have to write the same ”echo-chamber” lists or follow the identical formulaic formats that I see and get bored with around the web. I should make use of list formats and short-form paragraphs, with careful work on reduction, before hitting “publish”. This will help me and assist readers, who might also be potential collaborators, in making a decision on whether to “sign on for something more”.

    That simple. Blog, RSS, Micro-blog exchanges, VOIP, E-mails- Insight.

    Next post I may tackle aesthetics, but for now I will settle for the ROI on Twitter & Blogs.

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    2 Responses to “How Social Media Can Work”

    1. @CoachDeb Says:

      Great description of the “Process of social networking using TWitter”
      and “taking it to the next level = offline”

      Glad you called it “one-to-one” communication
      despite how others may “perceive” Twitter being 1 to many
      When you think of 1 to 1 - you’ll be far more persuasive
      & seductive than you ever will be talking to a “group”
      It’s just not intimate that way.

      The key secret is connecting with others who have similar interests
      and the more diverse, out of the norm or “strange” they “may” be = the Better!

      Thanks for sharing this!
      oh - almost forgot - can we share this process in our Twitter Handbook?
      I think it describes the process quite nicely for our readers at http://TwitterHAndbook.com
      @CoachDeb

    2. Victor Says:

      I used to see twitter as a way to know the latest updates of my friends, colleagues and family. But reading through different posts such as this made me aware that it can also generate traffic to my site.

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