45n5 on Attention Equals Revenue
Posted in 3D Social Networks, Attention, Blogging, Social Networks, Video, Web 2.0 by wayne.porter on November 6th, 2007 Mark from 45n5 was paying attention to what I have been saying about Attention = Revenue. He did an interesting video on the Attention = Revenue and Scalability.
You can view Mark’s video on his blog or the widget below, I would check out his blog for some of the follow up comments.
So Mark, by commenting on my blog, you got my attention. Enough that I am going to highlight it and it might get other’s attention. You might have gotten it quicker had you track backed or “signaled” in some form that I would see it quicker. Many scoff at trackbacks…or think they are merely “link bait”. To me they act as a very simple “mirror signal” that says “I received your message and I am commenting on it here”.
I will leave you with a few more questions…
What is the best way to measure attention? (Links in, or page views, etc are archaic forms of measurement)
Have you decided whose attention you want to get? (This is part strategy- who do you want to hear that tree falling in the forest?)
What is the best way to measure revenue? (Revenue may not always be dollars.)
How can you prepare your operations to receive revenue? (Think beyond CPC or performance marketing)
And a note of caution. Once you get fleeting attention be wary that you don’t lose it by trying to flip to the Revenue side of the equation too quickly.
How can small operations scale?
Let me answer that briefly and simply…
Either you are really good at what you do and one of the rare personalities that can attract a fan base.
Technology, automation and scripting are good forms to accomplish some tasks thus having that ability or partnering with those who do is essential.
One way to scale is to focus on community incubation. Communities can scale, but building them and growing them, and sustaining them are difficult.
This leads to a final thought…fandom. Attention and creating a fan base or a base of brand advocates are closely tied together…
No matter the size of one’s business or operation you should think of yourself as a “brand”. This will extend your thinking longer term.
Cheers to those paying attention…
3D social networking attention Blogging Social Networks Video web2.0Popularity: 5% [?]
What is the best way to measure attention? (Links in, or page views, etc are archaic forms of measurement)
archaic yes but I think still valuable., links, not pageviews
Have you decided whose attention you want to get? (This is part strategy- who do you want to hear that tree falling in the forest?)
interesting question I’ll have to add to my equations.
What is the best way to measure revenue? (Revenue may not always be dollars.)
it’s whatever you place value on, it could be uploaded video mashups, links, dollars, whatever
How can you prepare your operations to receive revenue? (Think beyond CPC or performance marketing)
video mashups, links, dollars, whatever
thanks for the mention, your link in this post got my attention
lol
HI Mark,
I’ll hit more later but here is more attention.
http://www.revenews.com/nextgen-marketing/attention-economy-is-powered-b.html
Two very complex and divergent techniques.
Yes…Revenue can even be goodwill or stewardship. What we value- yes. Perfect.
You are still a bit fumbling on the rest- that is ok- no one has measurement down that well and monetization is tricky too.
Thanks for paying attention.