Metrics Never Birthed and Understanding Incentives

Posted in Blogging, Web 2.0 by wayne.porter on August 5th, 2007

Dedicated to my friend and social explorer or perhaps the Fremen- Zensunni (wanderers)- Sam Harrelson…as I sidetracked a good thread into one on social labeling at CostPerNews.com and he found my counter arguments, using Sokal as an archetype- lame.

Sokal? You can do better than that to argue your point, Wayne! Sokal’s whole agenda was/is to trash the humanities as too synchronistic with the post-modern camp in favor of elevating a more aboslutive science worldview. Of course it was interpretative validity, and as a student of the arts, you can find better archetypes to prove your point.

Fine- I offered up Noam Chomsky.

I do agree with the majority of his statements, especially item 1.

1) Our metrics for understanding user generated content are either in their infancy or were never birthed.

2) UGC cannot be controlled or manipulated with top down marketing strategies to which we are accustomed. Brand damage is a very real possibility and that should scare the hell out of everyone involved in the online world.

3) What I say about, or how I use, a program means much more to my circle of friends and those influenced by me than what you say about, or how you intend for me to use, your program.

4) User generated content gives people other incentives to speak out about your company, product, site or service. Those incentives range from ego to venting to evangelism. You can’t control them or outweigh those incentives with cash. Democracy and free market capitalism in the context of a brand heavy economy mix like blood and water.

5) If anything causes the web2.0 bubble to pop, it will be realization by users generating content that the platforms they know and love and use are enforcing industrial age economic metrics upon a very new and unchartered economic paradigm. In other words, the “web2.0 bubble” will not pop because of old school top down economic upheavels or realizations, but because of user revolt against being monetized, marketed to and used. It’s not the air pressure that causes bubblewrap to pop, it’s the user pressing down when they realize that they are in control.

I think item #4 has alot to say about “monetization”…..I’d pay attention to that one.

I still want to finish off our post-modernism debate in the future Sam because I do think labeling shapes attitudes, and first step in behavioral change is to change marketers attitudes. Thus I throw this obtuse humor, sans Mr. Crowley video, at you again Sam since Sokal was lame…

“Liber 777: Vel Prolegoma Symbolica Ad Systemam Sceptico-Mysticae Viae Explicande, Fundamentum Hieroglyphicum Sanctissimorum Scientiae Summae is symbolic of a class “B” blogger/cabalist (pun intended) wielding a ceremonial lance and trying to linkbait Aiwass.”

Sam can I submit a scrambled version of Liber 777 as a post-modern treatise on physics/mathematics/ for publication?

Wait- it was scrambled by the bipolar designer/writer anyway. I can submit as is. :P

Waiting for Godot….Like play Scoble a game of Scrabble in Facebook :)

attention revenue Blogging crowley evangelism labeling monetization relative value Robert Scoble Sam Harrelson wayne porter web2.0 web20 revenue

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