This goes out to all my friends in the wonderful state of Virginia- Hi guys how are you? Just have your people ring my people…the answer is 42- oh no not again. It is that simple!

While performance marketers may not get Second Life, large brands are understanding the values of the metaverse.

Thus one Coca-Cola Contest.

More on it at 57 Flyer’s Metaversed’s Blog.

Its funny. Whenever I mention my belief that companies need to be thinking about viral, copyable, modifiable objects that residents can pass amongst each other rather than building replicas of their real world buildings and hoping people “just come”, many of the folks I talk to in SL seem to vitually shrug their shoulders. It’s no surprise that Coke is close to the mark though, they hired Crayon and Millions of us for this gig. Two companies that combine a lot of marketing and technical talent and are well suited to making a campaign like this work.

and from Mark.

In the meantime don’t forget:

“Honoring Excellence in SL Technology”

The International Technology Expo (ITE) on Silicon Island is dedicated to showcasing over 55 of the finest business related SL products that either improve RL business operations, or improve a RL company’s access to a target market in SL. Products include Telecommunications, Construction Tools, Web-Based Interactive Linking Systems, Content Management Tools, Marketing & Advertising Systems, and 3rd Party Innovations.

Go In World- all weekend the very best tech!

ADDENDUM: While the prize doesn’t excite me- (pay 10k of taxes on hotels and limos) I think I might scribble something to get out of the doldrums…I have just the strategy for Coca-Cola. Brilliant! No wait- that is for beer.

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