Cisco and Five Across More Social Media
Posted in Social Bookmarking, Social Networks, Technology, Web 2.0 by wayne.porter on March 21st, 2007 Somehow I missed this acquisition of Five Across by (NASDAQ: CSCO) Cisco Systems for an undisclosed sum.
The company only employed eleven people, but they had the NHL on their client roster.
According to VentureBeat.com
The move is understandable, though. Based on conversations with three or four different Cisco executives in recent months, it is clear Cisco sees social networking and the wider Web 2.0 phenomenon as ways to drive Internet traffic, and thus traffic over their routers and other networking gear — and, it follows, more revenue for Cisco.
Five Across offers the features you expect in a social networking company: Individual profiles, chat, video and photo uploading, RSS and more. Cisco looked at several companies, and settled on Five Across because its technology and management team. Cisco wants technology that can handle large amounts of traffic, because it wants to sell the technology to its big corporate customers (Five Across has already signed up the NHL). Whether consumer electronics companies or large media companies, these customers may use Five Across to identify more closely with their customers. All that communication can be facilitated through technology, benefiting Cisco because it will presumably go over its Internet pipes, said Danielle Levitas, analyst at IDC in San Mateo.
Sorry for the slip- chalk that one up on the dart board of social media snacks.
Social Bookmarking Social Networks technology web2.0
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[...] If we look at their behavior, or not so recent behavior in Internet time- March of 2007- DNA and scalable tech based acquisitions and mindset- this was obvious. Cisco executives are banking on social networking and the general [...]