I caught this video piece by Michael Wesch at Docu-Blog/ Steve’s POV…although I have seen it passed around before this time I watched it several times and let it simmer…sure Web 2.0 is all about sharing, collaboration, and interaction. We tag, we recommend, we organize, and we create more at an even faster rate. The barriers have come down. Data is no longer constrained and thus the rise of the “mashup” as they are blended together into something new and move like kudzu into the Net.

Then I began thinking beyond “Google” and mere search queries as the feared, future tyranny of:

and the realization was simple. We really are feeding “the machine” by what we do- and by what we don’t do.

I began to think about the Googleplex as one example, and the vast array of machines they build- yes they build their own low-cost boxes sporting some unknown-to-me breed of linux…and when one machine goes dead, they leave it there and the systems route around it or so I read.

God do they really leave the dead to lie forever gathering dust?! Is THAT Google Death? If you think about it- is that a nascent form of network A.I.? self-healing, self-patching- self-routing….

I wonder *who* walks behind those sacred walls?

What kind of technicians have access to this grid?

How in the hell do they cool it all down- this linux-driven hellfire?

I went beyond just queries…because queries are only part of it… a cheesy ballad came to me…

Every click you make…

Every route you take…

Any one you forsake…

Anything you fake…

It will be watching you….

And “it”, whatever “it” is- will. Taking note of what you click, what you DO NOT click, what interaction you make, what interaction you pass on, what you build, and what you destroy, what you recommend and what you rate…all roads lead to knowledge for the “machines” and the knowledge is cumulative. The more you feed it, the more it knows you. Perhaps until it knows you better than yourself.

Watch on…

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