Taking a break on the weekend to study up on Second Life Metrics and I have been doing some unique digging around in this realm myself, so I was interested when Linden Labs posted some metrics in December- probably to counter the basic avatar growth versus premium backlash (inflation hype), and landbots…oh my.

Here you go- lots of pretty graphs.

The Key Second Life Statistics They Cite:

Note the emphasis on the Velocity of Money- The velocity of money is the rate at which money changes hands. Read up on Quantity Theory of Money. the

Premium Residents Verus Free Residents- There are two types of accounts that a Resident in Second Life might have: Basic and Premium. Basic accounts are free and this is what is causing the wild reports in the media. Premium Residents pay a recurring fee to buy land directly from Linden Lab, and receive a weekly allowance of Linden Dollars called a “stipend.”. The unverified Basic accounts are what cause the problems IMHO.

Regions of Land Owned by Residents- They predict that eventually 70% of Linden Lab’s revenue will come from land sales and maintenance fees.

User Hours. The number of cumulative hours Residents have spent in Second Life each month.

LindeX Volume and Cash Payouts- The LindeX is a virtual user-to-user currency market in which Residents can buy and sell Linden Dollars (L$) – the virtual currency of Second Life. Residents use L$ to buy and sell virtual or real goods and services in Second Life.

Economic Activity- Note the daily exchange of Linden dollars is prone to inflation at times by users performing tests on some of their scripts.

Personally I think much better metrics can be derived. I aim to figure them out and I think I am getting there…stay tuned…

I have also noted higher than usual number of residents at peak times 30k plus….This is a key metric that needs to be watched for starters. Min- Max, Range, etc.

Some more graphs from My-Sl.com

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