This article is excellent and underscores the range of “what is possible” and myriad of avenues our future may go given the access to technology (the world) for small businesses.

From Money CNN Business:

FSB Magazine) — The CEO of a Southern California software company recently contacted FSB to trumpet the success of his new product. It had about 400 users at a dozen small companies and had just received a glowing review in a top industry trade magazine. But he and his co-founder were tiptoeing around a matter that they regarded as so sensitive that they spoke about it only on condition that we not print their names: Except for four developers in India, their company has no employees.

Not even their customers know their secret. Thanks to a $99-a-month phone system and an actress who does voice-overs, a professional recording greets all callers and routes them to the company’s sales, tech support, or marketing departments - but nine times out of ten, they’ll reach the CEO. The CEO used $150 software to create an online video demonstration that walks potential customers through his product’s features, giving his Web site a flashy, moneyed feel. And Web-based software lets customers see the CEO’s computer desktop live, so he can personally demo the software without an in-person meeting. The cost: $70 a year. “If customers knew we were so small,” says the CEO, “they wouldn’t take us seriously.”

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