The One Time SEO Myth- and SEP…
Posted in E-Commerce by wayne.porter on November 1st, 2006 Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing firm. I need to hook-up with him sometime as he is in the home stomping grounds. Mike ever make it to the Holden Arboretum?
His post at Revenews sparked some thought…
What Pasternack and others overlook is that natural SEO typically takes time - a lot of time. In official language, we call it iterations. In simple language, it’s called tweaking.
So you’re ranking #20. Big deal. Fine-tuning kicks in and you’re #16. Big deal. You try something else and you’re #10. Now you’re talking. Then you try to appeal to more than one search engine at the same time and the subtle adjustments get a little tougher.
Natural (organic) SEO takes time, just like prepping and maintaining that beautiful garden.
Why? It’s because you need to work hard to make improvements while keeping influential forces in mind - factors like the nature of keywords and their relationship to one another, amount of content, links to the site, link descriptions, links within a site, META descriptions, page titles, age of pages, number of pages, page headers, proper use or abuse of alt tags, page names, calls to actgion, and on and on and on.
One-time SEO works, especially if you’re starting from scratch. You can see an improvement. But anything beyond that takes a concerted effort by professionals who happen to know a thing or two about what they’re doing.
My take:
I see three distinct disciplines that fall under what I call SEP: Search Engine Presence
SEO: is the starting point- good foundation. You can iterate and tweak over time- I call it taking rifle shots and I love it. 
SEM: Fill in the cracks by paying where you must: ppcse, paid inclusion, directory
SMO: The ethical use of social media optimization to make it all more robust and holistic.
However, if you lay a good foundation of “SEO” first, then proper SMO greatly cuts down on the number of iterations you need to make or “tweaks” and possibly SEM costs.
I’ve done it- it works.
Popularity: 2% [?]
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?