It appears Jeff Molander’s leaky faucet rumor post on (Nasdaq: GOOG) I referenced earlier struck some oil because some goods came tumbling out.

Based on some leaked papers reported by Philipp Lenssen at Google Blogoscoped … or perhaps scooped is more accurate revealed…(the papers titled “Big Goals and Directions - 2006” and “Objectives and Key Results - Q3 2006 Company OKRs”.)

Google wants to have an improved infrastructure to make their engineers more productive. This includes allowing employees to have a universal search tool “containing all public Google information searched on all Google searches.” Google also wants to build 10MW of green power to be on track to be carbon neutral. (They also want to reduce “Borg disk waste” by 50%… hmmm, Borg?)

Google wants to be the best in search – no surprise here. To reach that goal, Google wants to have the world’s top AI research laboratory. They are also focusing on getting rid of spam in the top 20 user languages, and increasing the accuracy of information they collect (through measures such as annotation). Another part of improving search is to always launch crucial user interface updates “that people love.”

Google wants to push their ad system. E.g. in 2006, one of their aims was to sell $1B of new inventory. Google feels that if they make the world’s inventory available “marketers will come.”
Google also wants to push their communities and content. According to the papers Google published, Google Video has 50% of the world’s “online video attention” (a number that’s hard to believe, and especially interesting because Google still ended up buying YouTube). Google also emphasized that a fifth of all communication bandwidth – on Google-owned properties, I suppose – is read through Gmail.

Google tries to make sure their tools are running everywhere. In around mid-2006, according to their internal numbers 60 Million Google Packs had been installed, but they still want to increase the deployment… especially for “novice users.”

Google is always focusing on innovation. One of their top goals in 2006 thus was to “increase the scale of innovation,” even as the internal headcount grows (a growth which dozens of engineering scouts located around the world ensure).

Which brings us to Molander’s Podcasting theory… Ok here is the podcasting…

Scuttlebutt is AdSense for Audio will involve, in part, contextual advertising around podcasts (and I would imagine in the podcasts too, but I don’t have any more information on that).

Another source, an executive at a partner company, said Google was going to launch a music podcast product in the weeks after 3Q earnings. I assume this is the same product. The company is very well-known for enabling media streaming.

I can think of several obvious ways in which Google might deploy podcast tech:

simple automated podcast advertising based on keywords
podcast downloads to mobile phones, wrapped in mobile contextual ads
podcast search and download (maybe bolstering this page in part)
podcast delivery via Gmail, Google Talk, Google Desktop, or another product (I say this because Talk offers voice chat, and it’s no a big leap to use the audio player for podcasts. Gmail also allows you to stream MP3s right in the Gmail interface.).
Podcast streaming through Google Video (the MP3 player is Google Video technology).

I hope they aren’t borrowing from the contract referenced on the Keith and The Girl Podcast…either way I think that earned someone received a steak dinner for calling everyone idiots…

Post Note: Per the October 20th discussion of the “Weekly Insight” regarding the FatWallet Videos, all three, including the prostitutes and the elephants, I have confirmed per Mr. Storm *were* FatWallet sanctioned.

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