Google grants program or programme if you are from the U.K.

US Version:

The Google Grants program supports organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

For U.K. charities:

The Google Grants UK beta programme supports organisations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

Designed for UK charities which meet our requirements and are registered with the Charity Commission of England and Wales, the Office of the Scottish Charity Regulator or by the Inland Revenue, Google Grants is a unique free advertising programme. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has given AdWords advertising to hundreds of qualified non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

The program allows those who have valid 501(c)(3) status to receive credits in Adwords buy to help raise awareness for your organization. They are currently accepting applications from eligible charitable organizations based in Australia, Canada, France, Germany, India, Ireland, Italy, Japan, the Netherlands, Spain, Switzerland and the UK.

Who is not eligible? From what I read at Google… Those are participate in AdSense program and organizations that are either religious or political in nature are not eligible. This includes those groups focused primarily on lobbying for political or policy change. Good thing perhaps given the recent spat, as covered by Sam Harrelson, of Google Bombs (Setting up a large number of Web pages with links that point to a specific Web site so that the site will appear near the top of a Google search when users enter the link text) and Adwords domination. I guess that group of political tricksters would not have been eligible.

For those seeking grant information also note another good resource is grants.gov

Grants.gov allows organizations to electronically find and apply for more than $400 billion in Federal grants. Grants.gov is THE single access point for over 1,000 grant programs offered by all Federal grant making agencies. The U.S. Department of Health and Human Services is proud to be the managing partner for Grants.gov, an initiative that is having an unparalleled impact on the grant community.

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