Like medicine online advertising sports a wide range of concepts, ideas, metrics, etc commonly abbreviated. Phenegran 50 mg ii PO PRN N/V would not mean much to the layperson and advertising isn’t different.

Here is a quick and dirty guide for those who always wondered just what all of this is about…

AD - Advertisement, text, banner, flash, video etc.
CPA - Cost per action
CPC - Cost per click
CPL - Cost per lead
CPM - Cost per (mil- latin) impression (1000 impressions)
CPS - Cost per sale
CR - Conversion rate
CTR - Click through rate
DRM - Dynamic rich media don’t confuse with digital rights management
EPC - Earnings per click / earnings per 100 clicks
eCPC- Effective Earnings Per Click
OPM - outsourced (affiliate) program management
PFI - Pay for inclusion
PFP - Pay For performance
PPC - Pay per click
PPCSE - Pay per click search engine
PPI - Pay per impression
PPL - Pay per lead
PPS - Pay per sale
ROI - Return on investment
ROAS- Return on Ad Spend
SE - Search engines
SEM - Search engine marketing
SEO - Search engine optimization
SMO- Social media optimization
SERP - Search engine result page
SID - Optional URL parameter
LTV- Life time customer value

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