Retail Chains Getting Resistance From Second Life Residents

Posted in Second Life by wayne.porter on August 29th, 2006

Interesting piece explores resistance of big brands and Second Life- I am not surprised having been an active participant..you HAVEto be a participant, a part of the conversation, to gain acceptance into the culture.

Anything else is completely eye-candy- a billboard. Second Life is about raw creativity…and it is really only the beginning. The smaller, more nimble brand will master it, and new brands will emerge FROM IT.

References:

Retail Chains in Second Life get cold shoulder from residents

Second Life Gets Sexier.

 


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One Response to “Retail Chains Getting Resistance From Second Life Residents”

  1. Jimmy Daniels Says:

    The Second Life Situation

    This is pretty funny, and pretty much how I felt about Second Life, at least until Wayne and Eric showed me some stuff last night. It is pretty cool, and I can definitely see how some people can get lost in there, especially as their Second Life becom…

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