MIT Sloan Management Review
Posted in E-Commerce by wayne.porter on August 1st, 2006 As my vacation winds down (couple of days left) I find myself starting to peruse the usual business trades, etc.
I happened upon this piece detailing a campaign launched by MIT Sloan Management Review through the e-rewards network.
Great CTR but poor conversion. People seem to be scratching their heads.
I’m not- it is pretty obvious to me.
The MIT Sloan Management Review magazine is $89.00 and they are pitching to a heavy rewards driven crowd. I am not sure what kind targeting they did- but c’mon- it looks like a consumer-facing incentive site.
E CommercePopularity: 1% [?]
